The X-rated marketing campaign increasing tourism to this little visited country

“The G-spot of Europe,” read the adverts encouraging visitors to come to Vilnius. “Nobody knows where it is but when you find it — it’s amazing.”

It was a controversial marketing campaign for the capital of Lithuania when it launched last year. For starters, the racy ads went live just weeks ahead of Pope Francis’s August 2018 visit to the country.

For another thing, Vilnius regularly makes European lists of best underrated or budget destinations — including those for bachelor parties. In 2016, currency website FairFX rated it the third cheapest destination for a “stag do” (bachelor party) in Europe.

The tag line was accompanied by a photo of a woman lying down, eyes closed in apparent ecstasy, grabbing at the sheet beneath her, which was printed with a map of Europe. She was, of course, clutching at the spot that marked Vilnius.And the specially created campaign website — which is still going strong — urges visitors to “get down to business” and “build your personal pleasure map.”

Read the article at CNN: https://www.cnn.com/travel/article/vilnius-g-spot-europe/index.html?fbclid=IwAR0CMHKva7VBnfcMOH3VblBFST7CJw8sbz9zDF2seUdRvwx0SuvEWVArk64